Don Baer, the CEO of Prime Policy Group's parent company, Burson-Marsteller, wrote a piece on the nuances of public opinion regarding the FBI/Apple iPhone debate, which includes new polling by Prime’s sister company, Penn Schoen Berland.Among the highlights:

• Overall awareness around the fundamental conflict between privacy on the one hand and national security and safety is high. Eighty-two percent of the General Population and 88 percent of National Elites have heard about the dispute. The news has gone viral, with people tweeting and posting on Facebook about it and commenting extensively online about news articles.
• The FBI should have access to one phone, not all phones.Respondents say the government should not be given a tool that potentially gives it access to all iPhones.
• The public expects companies to push back if there is the potential to violate privacy. Respondents say they want companies to protect the privacy of their data fully, even when the government is requesting data in the name of law enforcement or national security.
• How the issue is framed determines public opinion.
• Current laws are outdated.

The full piece can be found here.